Cairo, Egypt – Algerian electronics and home appliances giant Condor Group has officially launched its operations in Egypt, marking a significant step beyond exports towards establishing a local industrial base in the country. The announcement was made by Mohamed Salah, Condor’s Executive Vice President, during a formal brand launch event in Cairo.
Salah emphasized that the company aims to provide the Egyptian market with innovative solutions that combine efficiency, modern design, and competitive pricing. “Our ambition goes beyond exports. We are preparing, alongside our Egyptian team, to build a local manufacturing hub for televisions, refrigerators, and air conditioners to better serve the market and contribute to the Egyptian economy,” Salah said.
The strategy includes sourcing raw materials and manufacturing inputs locally, leveraging Egyptian talent to create jobs and strengthen economic ties. Salah added that customer trust and satisfaction are central to Condor’s approach, with a strong focus on after-sales services, backed by the company’s experience in 17 international markets.
Condor Group, founded in 1954, now operates through 32 companies employing over 17,000 staff, with annual sales exceeding $1.5 billion. The company dominates Algeria’s electronics exports, controlling 50% of the sector outside hydrocarbons, and has expanded to 17 countries with plans to reach 35 markets globally.
Salah also revealed partnerships with Stellantis for local Fiat car production, and collaborations with global mobile brands like Redmi, Infinix, and Itel for manufacturing and export from Algeria. Condor’s expansion plans include a Hisense air conditioner factory with a production capacity of 2 million units annually, 1.6 million of which are earmarked for export, making it the largest facility of its kind in Africa. Another project, in partnership with Italy’s Radiatori 2000, will produce 10 million aluminum radiators, with 30% designated for export.
Aymen Sami, CEO of Condor Egypt, described the Egyptian market as a “demanding environment” where only brands that deliver quality and reliability succeed. He emphasized that Condor aims to introduce a new standard in home appliances, combining power, efficiency, and functional design tailored to local conditions, supported by strong after-sales services and scalable business models.
Meanwhile, Ahmed Abdel Monem, Condor Egypt’s Commercial Director for Air Conditioning, outlined the company’s ambitious production targets: reaching 3 million units annually by 2026, including split and central air conditioning systems, all compliant with Eurovent certification standards. He highlighted Egypt’s strategic proximity to Algeria, allowing products to reach the market in just 21 days, offering a competitive advantage over distant imports.
Abdel Monem also noted a shift in the Egyptian market towards energy-efficient inverter technologies, which Condor has adopted without significant cost increases, making the products highly competitive. The company is targeting major national projects, including the New Administrative Capital, New Alamein, and tourist villages, while ensuring fair profit-sharing with distributors, whom he called “the backbone of Condor’s success.”
With its entry into Egypt, Condor Group aims to gain consumer trust through high-quality products and services, combining manufacturing expertise, strategic partnerships, and long-term investment plans to establish itself as a prominent player in the Egyptian and regional electronics market.
الرابط المختصر: http://economy-live.com/?p=89233
